In the Spring of 2012, a profile was done on Cards From Men Co-Founder Tony Granados. This article ran in a nationally publicized alumni journal.
Characteristics of premium cards:
Let's see how many of these we can get into our cards while maintaining the character and quality we strive for!
Our team met for a few weeks exploring ways to make this idea a reality. We had several hour-long meetings to discuss our options and to see what exactly was out there. While many of these meetings were conducted with a cocktail in hand, they were still very productive and we determined a good first plan of action.
Next week, our team will visit local CVS, Rite-Aids, Duane Reeds & supermarkets. We'll walk in with a notebook and park ourselves the "card aisle.'
We're doing this for you people... we'll report our findings after we return.
The Problem... A few months back, our team was sitting around when one of our buddies went off on a rant about what a pain it for guys to find the right greeting cards.
He was right. We needed a solution.
Our Cards From Men Solution...
We were fed up with having to give out lame greeting cards, so we decided to make our own. We hooked up with some designers came up with a series of masculine greeting cards that we were proud to give.
This is going to be an interesting project. Can Cards From Men really develop 'masculine' greeting cards. We sure hope so.